Taking photos that give back.

The Destination Preservation Project

I Love Tahoe is part of the Destination Preservation Project™ – an exciting new initiative created by the passionate team of designers, developers, and do-gooders at PixlBank.

This unique concept was created in response to a heavily debated and rapidly-growing issue known as “overtourism.”

Overtourism, a word that didn’t make headlines until 2017, is defined by the Oxford English Dictionary as an excessive number of visitors heading to famous locations, damaging the environment and having a detrimental impact on residents’ lives.

The fact is, more people are traveling today than at any other time in history. This combined with social media's ability to laser focus attention on specific destinations has led to hordes of travelers descending on places that are now struggling to find ways to cope with their own popularity.

The Destination Preservation Project will be a series of social good campaigns designed to activate and monetize the millions of photos taken each year by visitors (and residents) in select locations – like Tahoe.

The funds raised by these photos will be channeled directly to local nonprofit organizations doing amazing work to preserve the local culture, support the local community, and protect and restore the natural beauty and delicate ecosystems of that location.

To help motivate people to share photos and incentivize other people to Boost those photos with donations, each campaign uses a built-in sweepstakes model that converts peoples’ actions (and donations) into entries to win prizes provided by brand partners, local businesses, and even local residents.

‘I Love Tahoe’ will bring together local nonprofits with local businesses and local influencers (ambassadors) in a community effort to educate, motivate, and activate people to invest their social currency in the preservation and restoration of Lake Tahoe and the surrounding areas.

In addition to ‘I Love Tahoe,’ PixlBank is currently developing campaigns for other key destinations, like Hawaii, Puerto Rico, and several of America’s National Parks.